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Fernanda Quetzel Gutierrez is the definition of a lifelong learner with an entrepreneurial spark—and a little ink to prove it. A fearless dreamer who believes in doing the work to match the vision, Fernanda began her tattoo journey in 2021 and has since grown into a great artist, mentor, and proud owner of Stay True Tattoo Collective.

With a background in the tech world and business, Fernanda brings strategy, innovation, and heart into everything she creates. Her unique blend of creativity and leadership fuels her passion for mentoring artists and building a space where talent, authenticity, and growth thrive. Beyond the studio, Fernanda is deeply committed to giving back through nonprofit initiatives, with a special focus on uplifting priority groups and championing the Latinx community.